ABOUT

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Blood Concept stands for perfume as a declaration of identity.
Through its unpredictable nature, the deepest of feelings/overwhelming sensations and evolving souls, you are invited to start a fragrant journey to uncover the infinite shades available for both men and women.

Born in 2011, Blood Concept is an idea of Antonio Zuddas and Giovanni Castelli, both obsessed with scents, both eager to shape undiscovered ideas.

GIOVANNI CASTELLI

Born in bologna, he got fast into the fashion system as designer for the emerging brand Kevin in the 90’s. As he turned 35, Giovanni shifted to the world of selective perfumery and started creating fine scents with its brand Acqua di Stresa. Meeting its colleague Antonio was the right sparkle to make him express his vision in design.

GIOVANNI
CASTELLI
BIOGRAPHY
ANTONIO ZUDDAS

Based in Milano, Antonio is a creative director in an advertising agency. Eclectic factotum with indie rock music and fashion as inner passions, Antonio is obsessed with smell. As he met Giovanni, this fixation became a controversial point of view in perfumery: Blood Concept was born.

ANTONIO
ZUDDAS
BIOGRAPHY

ABOUT

Blood Concept stands for perfume as a declaration of identity.
Through its unpredictable nature, the deepest of feelings/overwhelming sensations and evolving souls, you are invited to start a fragrant journey to uncover the infinite shades available for both men and women.

Born in 2011, Blood Concept is an idea of Antonio Zuddas and Giovanni Castelli, both obsessed with scents, both eager to shape undiscovered ideas.

GIOVANNI CASTELLI

Born in bologna, he got fast into the fashion system as designer for the emerging brand Kevin in the 90’s. As he turned 35, Giovanni shifted to the world of selective perfumery and started creating fine scents with its brand Acqua di Stresa. Meeting its colleague Antonio was the right sparkle to make him express his vision in design.

ANTONIO ZUDDAS

Based in Milano, Antonio is a creative director in an advertising agency. Eclectic factotum with indie rock music and fashion as inner passions, Antonio is obsessed with smell. As he met Giovanni, this fixation became a controversial point of view in perfumery: Blood Concept was born.